Rontar

About Rontar

Rontar is a comprehensive advertising platform designed to solve the two most critical challenges for online businesses: acquiring new customers and converting existing website traffic. It provides a complete suite of tools that work together to attract high-intent visitors and systematically re-engage those who leave without making a purchase. The platform is built for businesses of all sizes, from growing e-commerce stores to established brands looking to maximize their advertising return on investment (ROI). Its core value proposition lies in automation and simplicity, removing the complexity from ad creation and campaign management. By automatically generating ads from your product feed or RSS feed, Rontar ensures your most relevant offers and content are shown to the right people at the right time, across a vast network of websites. This practical, solution-oriented approach helps businesses lift sales by an average of 7-10%, raise brand awareness with consistent creatives, and nurture leads through strategic storytelling—all from a single, easy-to-use platform.

Features of Rontar

Native Acquisition

This feature is designed for customer acquisition by placing your ads within the natural content flow of hand-picked and third-party websites. It targets broad, high-intent audiences to drive new visitors directly to your product pages or website. By using native ad placements that blend seamlessly with the surrounding content, it increases the likelihood of engagement from potential customers who are already in a browsing mindset, effectively expanding your reach beyond your existing audience.

Dynamic Retargeting

Specifically built for e-commerce, Dynamic Retargeting automates the process of recapturing lost sales. It automatically generates personalized ads featuring the exact products, images, names, and prices that a visitor viewed on your site but did not purchase. These ads follow users as they browse other parts of the web, reminding them of their interest and prompting them to return and complete their purchase, significantly boosting conversion rates.

Storytelling

Storytelling allows you to move beyond one-off ads and run sequenced nurturing campaigns. You can guide prospects through a custom journey with a series of ads that share key messages, such as promotions, customer reviews, new features, or company updates. This strategic sequencing helps build trust, overcome objections, and gently push leads toward a final purchasing decision by staying top-of-mind over time.

Blog Retargeting

This feature turns your content marketing efforts into a conversion engine. Blog Retargeting promotes your most recent blog posts to past readers by automatically generating ads from your RSS feed. It helps you re-engage an audience that has already shown interest in your expertise, encouraging them to return to your site and ultimately convert into email subscribers or customers, maximizing the value of your content.

Use Cases of Rontar

Recovering Abandoned Cart Revenue

E-commerce stores can use Rontar's Dynamic Retargeting to automatically target users who added items to their cart but left the site. By showing these users ads with the specific products they almost bought, along with a compelling call-to-action, businesses can effectively recover a significant portion of otherwise lost revenue and improve overall sales metrics.

Launching a New Product or Collection

Businesses can utilize a combination of Native Acquisition and Storytelling to build buzz for a new launch. Native ads can drive initial traffic from a broad audience, while a sequenced Storytelling campaign can nurture that interest with ads highlighting launch promotions, early reviews, and key features, guiding prospects from awareness to purchase.

Nurturing Leads for High-Consideration Products

For services or high-value products with longer sales cycles, the Storytelling feature is ideal. Companies can create a campaign sequence that first builds brand authority, then addresses common questions with testimonials or case studies, and finally presents a special offer, systematically moving cold leads down the funnel until they are ready to buy.

Growing a Content Audience and Newsletter

Publishers, B2B companies, or brands focused on thought leadership can use Blog Retargeting. By promoting new blog posts to readers who have already engaged with their content, they can increase return traffic, deepen audience relationships, and grow their email subscription list by targeting a warm, interested audience with relevant content ads.

Frequently Asked Questions

What types of businesses is Rontar best for?

Rontar is versatile and supports businesses of all shapes and sizes. Its Native Acquisition and Storytelling features are designed for any business looking to grow awareness and sales. The Dynamic Retargeting feature is particularly powerful for e-commerce stores with product feeds, while Blog Retargeting is excellent for content-driven businesses and publishers.

How does Rontar create ads automatically?

Rontar connects directly to your data sources. For e-commerce, it uses your product feed (like a Google Shopping feed) to pull in images, titles, prices, and URLs to generate personalized retargeting ads. For content, it uses your RSS feed to create ads for your latest blog posts. You maintain full control and can tailor the ad creative's look and feel to match your brand.

Where will my ads actually appear?

Your ads are displayed across a extensive, premium network. This includes Rontar's own private network of hand-picked websites as well as partnerships with the largest third-party ad networks globally. This ensures your target audience can be reached on a vast number of high-quality websites they frequent, maximizing your reach and impact.

Is Rontar difficult to set up and manage?

No, a key benefit of Rontar is its simplicity and ease of use. As noted by customers, campaigns can be set up in just a few minutes. The platform automates the heavy lifting of ad creation and targeting. Additionally, dedicated account management is available to help with setup, optimization, and answering any questions, making it accessible even for those new to advertising.