Sentaiment

Sentaiment shows how AI describes your brand so you can fix misrepresentation fast.

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Published on:

September 10, 2025

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Sentaiment application interface and features

About Sentaiment

Sentaiment is a cutting-edge AI brand perception platform designed for marketing, communications, and PR agencies, as well as forward-thinking global brands. In today's market, where 89% of B2B buyers use AI like ChatGPT, Claude, and Gemini to research vendors, your brand's story is being told without your input. Sentaiment solves this critical problem by providing immediate visibility into how these leading AI models describe your company. It goes beyond simple monitoring to conduct a comprehensive perception audit, revealing the narratives shaping your brand's image with sentiment scores and accuracy ratings. The platform then provides model-specific, actionable recommendations to correct misrepresentations and align AI-generated perceptions with your intended messaging. With Sentaiment, teams gain clarity and proactive control over their brand's representation, ensuring they can shape their narrative, close the exposure gap with competitors, and secure their visibility in an AI-driven buyer journey.

Features of Sentaiment

Echo Score

Your brand's clarity, quantified into a single, understandable number. The Echo Score provides an immediate benchmark of how accurately and consistently major AI models understand your brand's core identity, positioning, and values. This metric allows you to track progress over time and measure the impact of your corrective actions.

Multi-Model Analysis

Gain comprehensive insights across the entire AI landscape. Sentaiment doesn't just check one model; it performs rigorous, consistent analysis across all major large language models (LLMs) including ChatGPT, Claude, Gemini, and more. This ensures you have a complete picture of your brand's perception, no matter where potential customers are searching.

Suggested Actions & Perceived Attributes

Move from insight to action with precision. The platform doesn't just highlight problems; it diagnoses them. You see the exact attributes AI associates with your brand and receive prioritized, model-specific recommendations to fix misrepresentations. This tells you what to change and why it matters for maximum impact.

Competitive Echo & Trend Tracking

Benchmark your performance and measure improvement with clear metrics. Competitive Echo shows how your brand stacks up against key competitors through AI's eyes. Simultaneously, the Trend Tracking feature visualizes how your Echo Score and key attributes change over time, allowing you to measure progress in weeks, not quarters.

Use Cases of Sentaiment

Proactive Brand Reputation Management

Marketing and PR agencies use Sentaiment to conduct regular brand perception audits for their clients. By identifying negative, inaccurate, or outdated narratives in AI responses early, they can proactively implement content and SEO strategies to correct the record before it influences a significant portion of their target market.

Securing Market Position for B2B Brands

B2B companies in competitive sectors leverage Sentaiment to ensure they are visible and accurately represented when buyers use AI for vendor research. The platform helps them identify and close exposure gaps with competitors, ensuring their key differentiators and value propositions are clearly communicated by AI models.

Onboarding and Merging New Brands

When a company acquires a new brand or launches a subsidiary, Sentaiment provides a clear audit of the new entity's existing AI footprint. This allows the leadership team to understand current perceptions and strategically align messaging from day one, ensuring a cohesive brand story is propagated across AI platforms.

Content and SEO Strategy Validation

Content marketing teams use Sentaiment's insights to validate and guide their strategy. By understanding the specific phrases, attributes, and information AI models use to describe their brand, they can create targeted content that directly feeds and corrects these models, making their entire content ecosystem more AI-ready.

Frequently Asked Questions

What is an "Echo Score"?

The Echo Score is Sentaiment's proprietary metric that quantifies your brand clarity within AI models. It is a single number, typically on a scale, that summarizes how accurately, consistently, and comprehensively leading AI models like ChatGPT and Claude understand and describe your brand's core identity, values, and market positioning. A higher score indicates stronger, clearer AI perception.

How many AI models does Sentaiment track?

Sentaiment is built to track all major large language models (LLMs). This includes industry leaders like OpenAI's ChatGPT, Anthropic's Claude, and Google's Gemini. The specific number of models you can monitor depends on your pricing plan, ranging from ChatGPT-only on the basic plan to custom API integrations for enterprise clients.

How quickly can I see results after fixing issues identified by Sentaiment?

AI models update their knowledge bases continuously, but not instantly. After you implement the suggested actions (e.g., updating website copy, publishing new authoritative content), it typically takes several weeks for these changes to be reflected in AI responses. Sentaiment's Trend Tracking feature allows you to monitor this improvement over time, providing measurable proof of progress.

Is my data secure with Sentaiment?

Yes. Sentaiment is designed for professional and enterprise use. The platform analyzes publicly available information about your brand, similar to how AI models themselves gather data. It does not require access to private internal documents or credentials. You maintain full control over the brand entities you monitor.

Pricing of Sentaiment

Sentaiment offers simple, transparent pricing with a 14-day free trial. Plans are tiered based on the scale of monitoring needed:

  • Monitor ($10/month): For basic tracking with 1 entity, ChatGPT-only analysis weekly, and 1 suggested action.
  • Starter ($49/month): For growing brands, tracking 3 entities across any 3 LLMs with daily analysis and 10 suggested actions.
  • Professional ($149/month): The most popular plan for scaling teams, monitoring 10 entities across any 5 LLMs with hourly analysis and all suggested actions.
  • Enterprise (Custom): For custom solutions with unlimited entities, custom API integrations, unlimited analysis frequency, and full feature access. All plans are billed monthly or annually (with savings) and include no per-seat fees or usage limits.

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