Sentaiment

About Sentaiment

Sentaiment is a cutting-edge AI brand perception platform designed specifically for marketing, communications, and PR agencies. It empowers teams to understand how their brands are perceived across leading AI models like ChatGPT, Claude, and Gemini. In a landscape where 89% of B2B buyers utilize AI for vendor research, Sentaiment provides invaluable insights that allow agencies to identify and rectify misrepresentations quickly. By conducting a comprehensive perception audit, Sentaiment reveals the narratives shaping a brand's image and provides actionable recommendations to align those perceptions with the agency's intended messaging. With Sentaiment, agencies can gain clarity and control over their brand's representation, ensuring that they can proactively manage their narratives in an increasingly AI-driven market.

Features of Sentaiment

Perception Audit

Sentaiment's perception audit feature queries multiple AI models with over 50 brand scenarios, providing a complete overview of how your brand is described. This audit delivers insights in just five minutes, allowing agencies to understand their current brand perception swiftly.

Echo Score

The Echo Score is a unique metric that quantifies how clearly and consistently AI models represent your brand. This score helps identify gaps and inconsistencies, enabling teams to track improvements over time and understand the narratives influencing their brand image.

Suggested Actions

Sentaiment provides model-specific suggested actions that guide users on how to correct misrepresentations and reinforce brand strengths. These recommendations are prioritized based on their potential impact, ensuring that agencies can focus on the most critical areas for improvement.

Executive Reports

Sentaiment facilitates the creation of executive reports that summarize key findings and trends regarding brand perception. These reports can be easily shared with stakeholders, providing essential insights into Echo Score trends, identified issues, and planned corrective actions.

Use Cases of Sentaiment

Brand Monitoring

Agencies can use Sentaiment to continuously monitor how their brands are described across various AI models. This proactive approach helps them stay informed about any changes in brand perception, allowing for timely interventions.

Crisis Management

In the event of a negative representation by AI models, Sentaiment enables agencies to quickly identify the source of miscommunication and implement corrective actions. This capability is crucial for maintaining a positive brand image during crises.

Competitive Analysis

Sentaiment allows agencies to compare their brand perception against competitors by analyzing how different brands are represented in AI models. This insight can inform strategic decisions and help agencies position their brands more effectively.

Content Strategy Optimization

By understanding how AI models interpret their brand messaging, agencies can refine their content strategies. Sentaiment's insights guide the creation of content that aligns better with AI expectations, enhancing visibility and engagement.

Frequently Asked Questions

How quickly can I see results with Sentaiment?

You can see your first Echo Score within five minutes of setting up Sentaiment. This rapid feedback allows you to make informed decisions about your brand perception almost immediately.

What AI models does Sentaiment monitor?

Sentaiment tracks major AI models including ChatGPT, Claude, Gemini, Perplexity, Grok, and Llama. This comprehensive monitoring ensures that you have a complete picture of how your brand is represented in the AI landscape.

Is Sentaiment suitable for small businesses?

Absolutely! Sentaiment is designed for brands of all sizes. Whether you're a small business or a large agency, Sentaiment provides the tools and insights necessary to manage your brand perception effectively.

What happens if I find negative representations of my brand?

Sentaiment provides model-specific suggested actions to help you address any negative representations. By following these recommendations, you can correct misalignments and enhance your brand's overall perception in a timely manner.