Dividend Data vs LayoffAlert

Side-by-side comparison to help you choose the right product.

Get instant stock data like dividends and financials directly in your Google Sheets or Excel spreadsheets.

Last updated: March 11, 2026

Stay informed about potential layoffs at your job with timely WARN Act alerts and resources for support and preparation.

Last updated: February 26, 2026

Visual Comparison

Dividend Data

Dividend Data screenshot

LayoffAlert

LayoffAlert screenshot

Feature Comparison

Dividend Data

Comprehensive Spreadsheet Functions

Dividend Data provides 16 custom functions that cover every essential data point for fundamental analysis. Simply type formulas like =DIVIDENDDATA_DIVIDENDS("TICKER") to pull forward dividends, yields, and ex-dates, or use =DIVIDENDDATA_RATIOS() and =DIVIDENDDATA_METRICS() for valuation multiples and financial statement items. This turns your spreadsheet into a dynamic, auto-updating research dashboard, replacing hours of manual data collection with instant, reliable results.

Extensive Historical Data Library

Access over 30 years of historical market and financial data for a universe of 80,000+ global tickers. This deep history is crucial for conducting robust long-term analysis, calculating consistent dividend growth rates, assessing company performance through multiple market cycles, and building reliable financial models. The data is standardized and clean, ready for immediate use in your analysis.

Dual-Platform Compatibility

The tool works seamlessly in both Google Sheets and Microsoft Excel environments. Whether you collaborate in the cloud with Google Workspace or prefer the advanced capabilities of desktop Excel, you get the same consistent formulas and data quality. This flexibility ensures teams and individual investors can use their preferred platform without sacrificing functionality or data access.

AI-Powered Research Assistant

Available in the Pro Terminal, the AI Analyst acts as a dedicated research assistant. You can chat with it to screen for stocks based on custom criteria, get explanations of financial metrics, summarize company performance, and generate investment theses. This feature accelerates the initial research phase by providing instant, data-backed insights and answers to complex analytical questions.

LayoffAlert

Comprehensive WARN Act Database

LayoffAlert features a robust database that aggregates WARN Act notices from 49 states, ensuring that users have access to the latest information about mass layoffs and plant closures. Updated daily, the database allows users to easily search through over 40,000 notices affecting over 561 million employees.

Email Alerts for New Notices

Users can sign up for personalized email alerts whenever new WARN notices are filed for specific companies or regions of interest. This feature enables individuals to stay ahead of potential layoffs, ensuring they receive timely information to plan their next steps.

Geographic Layoff Tracking

The platform provides a geographic view of layoffs, allowing users to visualize the number of affected employees in different states over the past 24 months. This feature helps users identify trends and assess which regions are experiencing higher rates of layoffs.

Industry Insights and Recommendations

In addition to tracking layoffs, LayoffAlert offers insights into industry trends and provides users with recommendations for financial or legal help when needed. This adds an extra layer of support for those affected by layoffs, helping them navigate their options.

Use Cases

Dividend Data

Building a Dividend Growth Screener

Create a dynamic stock screener directly in your spreadsheet to identify companies that meet specific dividend investment criteria. Use functions to pull dividend yield, payout ratio, and 5-year dividend growth rate for thousands of stocks simultaneously. Filter and sort to find companies with a yield above 3%, a payout ratio below 60%, and consistent annual growth, all with data that updates automatically.

Automating Portfolio Tracking and Reporting

Manually updating a portfolio spreadsheet with current prices, dividend payments, and yield-on-cost is time-consuming. With Dividend Data, link your holdings using the ticker symbols. Formulas will automatically pull the latest price, dividend announcements, and ex-dates, giving you a real-time view of your portfolio's income, valuation, and performance without any manual input.

Conducting Deep Fundamental Valuation Analysis

Perform thorough company analysis by building a integrated model that pulls live data. Use functions to import years of income statement, balance sheet, and cash flow data directly into your discounted cash flow (DCF) or ratio analysis model. This allows you to test valuation scenarios with current and historical data, ensuring your analysis is based on the most accurate and recent figures available.

Preparing Investment Committee Reports

Quickly generate professional, data-rich reports for presentations or investment reviews. Instead of manually compiling charts and tables from multiple sources, use your spreadsheet with live Dividend Data links to create executive summaries showing key metrics, dividend histories, and peer comparisons. The data refreshes automatically, ensuring every report is based on the latest market information.

LayoffAlert

Monitoring Your Employer

Employees can use LayoffAlert to monitor their employer for any WARN notices, allowing them to stay informed about potential layoffs and prepare accordingly. This proactive approach can help mitigate the impact of sudden job losses.

Industry analysts and professionals can leverage LayoffAlert to track mass layoffs within specific sectors. By understanding which companies are downsizing, stakeholders can gain insights into market trends and adjust their strategies accordingly.

Preparing for Potential Layoffs

Job seekers can utilize LayoffAlert to research companies that are rumored to be laying off employees. By staying informed about upcoming layoffs, job seekers can tailor their applications and networking efforts to companies that may be hiring.

Supporting Affected Employees

HR professionals and career coaches can use LayoffAlert to identify companies experiencing layoffs, allowing them to offer targeted support and resources to affected employees. This can enhance career transition services and provide timely assistance.

Overview

About Dividend Data

Dividend Data is a powerful financial data platform designed to eliminate the tedious manual work of stock research. It brings institutional-grade market data directly into the tools investors already use: Google Sheets and Microsoft Excel. The core product is a spreadsheet add-in that provides instant access to over 30 years of historical data for more than 80,000 tickers through simple, custom formulas. Built specifically for dividend and fundamental investors, it delivers critical metrics like dividend amounts, yields, payout ratios, growth rates, full financial statements, earnings, valuation ratios, and price history without requiring API keys, coding, or copying and pasting from unreliable sources. Its generous free tier offers 2,500 monthly credits with no trial expiration, making professional data accessible to everyone. The platform also includes a web-based Terminal for advanced visualizations, AI-powered research, and portfolio tracking. Ultimately, Dividend Data solves the problem of costly, complex data feeds by giving self-directed investors the comprehensive, accurate, and live data they need to make informed decisions, all within their familiar spreadsheet workflow.

About LayoffAlert

LayoffAlert is a comprehensive tool designed to track mass layoffs and plant closures across the United States by aggregating official WARN (Worker Adjustment and Retraining Notification) Act notices filed with state governments. Companies with over 100 employees are required to file WARN notices at least 60 days before implementing mass layoffs, ensuring workers receive advance notice. LayoffAlert organizes and maintains a searchable database containing over 6,000 notices from 49 states, covering more than 561 million affected employees. Users can search for layoff notices by company name, location, industry, or date, enabling them to stay informed about potential job losses. With email alerts for new WARN notices for specific companies or regions, LayoffAlert empowers individuals to monitor their employers, track industry trends, and prepare for potential layoffs. The platform is built on data sourced directly from government filings, ensuring accuracy and reliability. Additionally, LayoffAlert offers recommendations for financial or legal assistance, providing users with the support they may need during challenging times.

Frequently Asked Questions

Dividend Data FAQ

How does the free tier work?

The free tier provides 2,500 credits per month, which do not expire and renew each month. No credit card is required to start. Each data point retrieved by a formula (e.g., one cell with a price or a dividend yield) typically costs one credit. This allows for substantial usage for individual investors tracking a portfolio or analyzing a handful of stocks regularly.

What data can I access with the spreadsheet add-in?

You can access over 100 key metrics including dividend data (amount, yield, date, growth), real-time quotes, valuation ratios (P/E, P/B), profitability metrics, and full financial statement items (revenue, EPS, cash flow). The add-in also provides 30+ years of historical data for most of these metrics, enabling deep historical trend analysis.

Do I need to know how to code or use APIs?

Absolutely not. Dividend Data is designed for investors, not programmers. There is no need for API keys, scripting, or any coding knowledge. You simply install the add-in for Google Sheets or Excel and start using the plain-English custom formulas directly in your spreadsheet cells to pull data instantly.

Is my data secure and private?

Yes. Your spreadsheet data and queries remain private. Dividend Data operates as a read-only add-in; it does not collect, store, or have access to the contents of your spreadsheets or your portfolio holdings. It only receives the ticker symbols and metric names you explicitly request in your formulas to return the corresponding public market data.

LayoffAlert FAQ

How does LayoffAlert collect its data?

LayoffAlert aggregates data directly from official WARN Act notices filed with state governments. This ensures the information is accurate, reliable, and up-to-date, giving users confidence in the data they access.

Can I receive alerts for multiple companies?

Yes, users can sign up for email alerts for multiple companies or regions. If you need alerts for various entities, you can contact LayoffAlert for assistance in setting up your tracking preferences.

What should I do if I receive a WARN notice?

If you receive a WARN notice, it is essential to review the information carefully and consider your options. LayoffAlert also provides recommendations for financial or legal help, which can assist you in navigating the situation.

Is there a mobile app for LayoffAlert?

As of now, LayoffAlert primarily operates through its website. Users can access the database and sign up for alerts online, but there is no dedicated mobile app available at this time. However, the website is mobile-friendly for easy access on various devices.

Alternatives

Dividend Data Alternatives

Dividend Data is a specialized tool for fundamental and dividend investors, providing deep historical market data directly within spreadsheet platforms like Google Sheets and Excel. It falls into the category of financial data and analysis tools designed for individual investors and analysts. Users often explore alternatives for various reasons, such as budget constraints, the need for different data points, specific platform compatibility, or seeking a different pricing model like a one-time purchase versus a subscription. When evaluating other options, it's crucial to consider your core needs. Key factors include the depth and historical range of the financial data offered, the ease of integration with your existing workflow (especially within spreadsheets), the total cost relative to your usage, and whether the tool's features are built with a genuine understanding of fundamental and dividend investing strategies. The right solution should save you time and provide reliable data without unnecessary complexity.

LayoffAlert Alternatives

LayoffAlert is a specialized service designed to notify users in advance about potential layoffs in the United States, focusing on mass layoffs and plant closures. It aggregates official WARN Act notices filed by companies with over 100 employees, providing a crucial resource for workers looking to stay informed about their job security. Users often seek alternatives for various reasons, including pricing, feature sets, or specific platform requirements that align better with their needs. When choosing an alternative, consider factors such as the comprehensiveness of the data, the frequency of updates, user interface experience, and any additional support services like financial or legal assistance that may be offered.

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