Dividend Data vs Invoice Guru

Side-by-side comparison to help you choose the right product.

Get instant stock data like dividends and financials directly in your Google Sheets or Excel spreadsheets.

Last updated: March 11, 2026

Invoice Guru creates and sends HMRC compliant invoices for UK tradespeople in under 60 seconds.

Last updated: February 28, 2026

Visual Comparison

Dividend Data

Dividend Data screenshot

Invoice Guru

Invoice Guru screenshot

Feature Comparison

Dividend Data

Comprehensive Spreadsheet Functions

Dividend Data provides 16 custom functions that cover every essential data point for fundamental analysis. Simply type formulas like =DIVIDENDDATA_DIVIDENDS("TICKER") to pull forward dividends, yields, and ex-dates, or use =DIVIDENDDATA_RATIOS() and =DIVIDENDDATA_METRICS() for valuation multiples and financial statement items. This turns your spreadsheet into a dynamic, auto-updating research dashboard, replacing hours of manual data collection with instant, reliable results.

Extensive Historical Data Library

Access over 30 years of historical market and financial data for a universe of 80,000+ global tickers. This deep history is crucial for conducting robust long-term analysis, calculating consistent dividend growth rates, assessing company performance through multiple market cycles, and building reliable financial models. The data is standardized and clean, ready for immediate use in your analysis.

Dual-Platform Compatibility

The tool works seamlessly in both Google Sheets and Microsoft Excel environments. Whether you collaborate in the cloud with Google Workspace or prefer the advanced capabilities of desktop Excel, you get the same consistent formulas and data quality. This flexibility ensures teams and individual investors can use their preferred platform without sacrificing functionality or data access.

AI-Powered Research Assistant

Available in the Pro Terminal, the AI Analyst acts as a dedicated research assistant. You can chat with it to screen for stocks based on custom criteria, get explanations of financial metrics, summarize company performance, and generate investment theses. This feature accelerates the initial research phase by providing instant, data-backed insights and answers to complex analytical questions.

Invoice Guru

Lightning-Fast, Mobile-First Invoice Creation

Designed for use on a smartphone, the app allows you to generate a complete, professional invoice in under 60 seconds. Simply enter client details and items on-site. The app automatically adds your logo, company info, VAT, payment terms, and due dates, ensuring every invoice is consistent and polished, directly from your pocket.

AI-Powered OCR Receipt Scanner

Eliminate manual data entry and lost receipts. Simply snap a photo of any paper receipt, and Invoice Guru's advanced AI (Optical Character Recognition) technology instantly reads and extracts all key details—date, vendor, amount, tax—saving it as a categorized expense entry. This transforms receipt management from a chore into a quick, automated process.

Smart Bank Integration & Payment Tracking

Connect your business bank account securely for automatic payment reconciliation. Invoice Guru matches incoming bank transactions with your unpaid invoices in real-time. This gives you a clear, automatic overview of which clients have paid and which invoices are overdue, eliminating manual cross-checking and guesswork.

Future-Proof Tax Compliance (MTD, KSeF)

Invoice Guru is architected to adapt to evolving digital tax laws. It is fully equipped to handle submissions for the UK's Making Tax Digital (MTD) for VAT and is prepared for upcoming mandates like Poland's KSeF. This means you can continue using one trusted platform without fear of non-compliance or needing a last-minute software switch.

Use Cases

Dividend Data

Building a Dividend Growth Screener

Create a dynamic stock screener directly in your spreadsheet to identify companies that meet specific dividend investment criteria. Use functions to pull dividend yield, payout ratio, and 5-year dividend growth rate for thousands of stocks simultaneously. Filter and sort to find companies with a yield above 3%, a payout ratio below 60%, and consistent annual growth, all with data that updates automatically.

Automating Portfolio Tracking and Reporting

Manually updating a portfolio spreadsheet with current prices, dividend payments, and yield-on-cost is time-consuming. With Dividend Data, link your holdings using the ticker symbols. Formulas will automatically pull the latest price, dividend announcements, and ex-dates, giving you a real-time view of your portfolio's income, valuation, and performance without any manual input.

Conducting Deep Fundamental Valuation Analysis

Perform thorough company analysis by building a integrated model that pulls live data. Use functions to import years of income statement, balance sheet, and cash flow data directly into your discounted cash flow (DCF) or ratio analysis model. This allows you to test valuation scenarios with current and historical data, ensuring your analysis is based on the most accurate and recent figures available.

Preparing Investment Committee Reports

Quickly generate professional, data-rich reports for presentations or investment reviews. Instead of manually compiling charts and tables from multiple sources, use your spreadsheet with live Dividend Data links to create executive summaries showing key metrics, dividend histories, and peer comparisons. The data refreshes automatically, ensuring every report is based on the latest market information.

Invoice Guru

For On-Site Tradespeople Closing a Job

A plumber finishes a repair. Before leaving the client's home, they open Invoice Guru on their phone, select the client from their list, add the service items, and send a professional invoice via email in under a minute. The client receives it instantly, enabling faster payment and allowing the plumber to move directly to the next job.

For Managing Business Expenses and Receipts

A decorator purchases materials from multiple suppliers throughout the week. Instead of stuffing receipts in a glove box, they use the OCR scanner in Invoice Guru to photograph each one on the spot. All expenses are automatically logged and categorized, creating a perfect digital record for VAT returns and accountant reviews.

For Ensuring HMRC MTD Compliance

A small UK-based electrical contractor needs to comply with Making Tax Digital for VAT. By using Invoice Guru, all their sales and purchase data is digitally recorded within a compliant software. They can generate the required digital records and submit their VAT return directly to HMRC through the app, avoiding penalties and manual spreadsheet work.

For International or Multi-Currency Service Providers

A freelance consultant or tradesperson working with clients across Europe can create invoices in the client's local language and currency. Invoice Guru supports over 12 languages and multiple currencies, ensuring professional, clear invoicing that meets local expectations and simplifies cross-border payments.

Pricing Comparison

Dividend Data

Dividend Data operates on a credit-based system. It offers a permanent free tier with 2,500 monthly credits. Paid plans, which provide higher volumes of monthly credits, are available for users who require more extensive data access. Specific plan names, credit allowances, and monthly costs are detailed on the official Dividend Data pricing page, allowing users to scale their usage based on their individual or professional needs.

Invoice Guru

Invoice Guru offers simple, transparent pricing with a free tier and two paid plans, billed monthly or annually with a 20% discount for annual billing.

Starter Plan: Free Forever. Includes up to 10 invoices, PDF download, and bank transfer payment details.

Basic Plan: €9.99/month. Perfect for beginners, with unlimited invoices & quotes, client & item management, 7 PDF templates, multi-currency support, custom branding, expense tracking, and e-invoicing capabilities.

Pro Plan: €14.99/month. The most popular choice, includes everything in Basic plus full automation: banking integration & reconciliation, AI reports, OCR receipt scanning, Stripe & QR code payments, automatic reminders, accountant access, and direct MTD VAT UK submission.

Overview

About Dividend Data

Dividend Data is a powerful financial data platform designed to eliminate the tedious manual work of stock research. It brings institutional-grade market data directly into the tools investors already use: Google Sheets and Microsoft Excel. The core product is a spreadsheet add-in that provides instant access to over 30 years of historical data for more than 80,000 tickers through simple, custom formulas. Built specifically for dividend and fundamental investors, it delivers critical metrics like dividend amounts, yields, payout ratios, growth rates, full financial statements, earnings, valuation ratios, and price history without requiring API keys, coding, or copying and pasting from unreliable sources. Its generous free tier offers 2,500 monthly credits with no trial expiration, making professional data accessible to everyone. The platform also includes a web-based Terminal for advanced visualizations, AI-powered research, and portfolio tracking. Ultimately, Dividend Data solves the problem of costly, complex data feeds by giving self-directed investors the comprehensive, accurate, and live data they need to make informed decisions, all within their familiar spreadsheet workflow.

About Invoice Guru

Invoice Guru is a mobile-first invoicing and tax compliance platform engineered specifically for the demanding, on-the-go reality of tradespeople and small service businesses. It solves the core administrative pain points faced by professionals like painters, plumbers, electricians, and decorators who need to manage their business finances from the job site, not a desk. The core value proposition is immense time savings and guaranteed compliance. Users can create and send professional, branded invoices in under 60 seconds, dramatically reducing evening paperwork. Beyond speed, Invoice Guru automates the entire financial workflow: it tracks payments, matches them to invoices via bank integration, and uses AI-powered OCR to scan and log receipts instantly. Critically, it is built with mandatory digital tax reporting regulations like the UK's Making Tax Digital (MTD) and Poland's KSeF in mind, ensuring users remain compliant now and in the future without switching tools. Developed by a tradesperson who understands these challenges intimately, Invoice Guru is more than an app; it's a practical business partner that streamlines admin to let professionals focus on their craft and grow their business.

Frequently Asked Questions

Dividend Data FAQ

How does the free tier work?

The free tier provides 2,500 credits per month, which do not expire and renew each month. No credit card is required to start. Each data point retrieved by a formula (e.g., one cell with a price or a dividend yield) typically costs one credit. This allows for substantial usage for individual investors tracking a portfolio or analyzing a handful of stocks regularly.

What data can I access with the spreadsheet add-in?

You can access over 100 key metrics including dividend data (amount, yield, date, growth), real-time quotes, valuation ratios (P/E, P/B), profitability metrics, and full financial statement items (revenue, EPS, cash flow). The add-in also provides 30+ years of historical data for most of these metrics, enabling deep historical trend analysis.

Do I need to know how to code or use APIs?

Absolutely not. Dividend Data is designed for investors, not programmers. There is no need for API keys, scripting, or any coding knowledge. You simply install the add-in for Google Sheets or Excel and start using the plain-English custom formulas directly in your spreadsheet cells to pull data instantly.

Is my data secure and private?

Yes. Your spreadsheet data and queries remain private. Dividend Data operates as a read-only add-in; it does not collect, store, or have access to the contents of your spreadsheets or your portfolio holdings. It only receives the ticker symbols and metric names you explicitly request in your formulas to return the corresponding public market data.

Invoice Guru FAQ

Is Invoice Guru really free to start?

Yes, Invoice Guru offers a Free Forever Starter Plan. This plan allows you to create and download up to 10 invoices as PDFs, giving you full access to test the core invoicing functionality and user experience without any financial commitment or need for a credit card.

How does the app help with Making Tax Digital (MTD) compliance?

Invoice Guru is recognized as MTD-compatible software by HMRC. It digitally records all your invoices and expenses, maintains your VAT digital records, and can directly submit your VAT return to HMRC from within the app. This ensures you meet all the legal requirements for MTD for VAT seamlessly.

Can I use Invoice Guru on a computer as well as a phone?

While Invoice Guru is designed with a mobile-first philosophy for ultimate on-site convenience, it is a fully responsive web application. This means you can also access and manage your account, create invoices, and run reports from any desktop or laptop computer's web browser.

What happens if I need to issue more than 10 invoices?

The free plan is limited to 10 invoices. If your business grows beyond this, you can easily upgrade to the affordable Basic or Pro plans, which offer unlimited invoices, advanced features like client management, more PDF templates, and automated tools like bank integration and payment reminders.

Alternatives

Dividend Data Alternatives

Dividend Data is a specialized tool for fundamental and dividend investors, providing deep historical market data directly within spreadsheet platforms like Google Sheets and Excel. It falls into the category of financial data and analysis tools designed for individual investors and analysts. Users often explore alternatives for various reasons, such as budget constraints, the need for different data points, specific platform compatibility, or seeking a different pricing model like a one-time purchase versus a subscription. When evaluating other options, it's crucial to consider your core needs. Key factors include the depth and historical range of the financial data offered, the ease of integration with your existing workflow (especially within spreadsheets), the total cost relative to your usage, and whether the tool's features are built with a genuine understanding of fundamental and dividend investing strategies. The right solution should save you time and provide reliable data without unnecessary complexity.

Invoice Guru Alternatives

Invoice Guru is a mobile-first invoicing app designed specifically for UK tradespeople and small service businesses. It falls into the business finance and productivity category, focusing on letting professionals create, send, and track invoices in under 60 seconds directly from their phone. Users often explore alternatives for various reasons. This could be due to budget constraints, a need for more advanced features like complex inventory management, or a preference for a desktop-centric platform over a mobile app. Some businesses may also require integration with specific accounting software not currently supported. When evaluating other options, it's crucial to consider your primary workflow. If you're always on the move, a robust mobile experience is essential. Look for core features like fast invoice creation, payment tracking, and receipt scanning. Also, consider long-term needs like compliance with regulations such as Making Tax Digital (MTD) to avoid switching platforms later.

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