AutomagicWP

AutomagicWP is a private, automated distribution hub designed specifically for WordPress plugins and themes. It solves a critical pain point for developers and agencies by completely eliminating the manual, repetitive process of updating client sites. Instead of logging into dozens of separate WordPress admin dashboards to upload ZIP files for each update, you simply upload a new release to AutomagicWP once. Every WordPress site you've connected will then update itself automatically using WordPress's own, native update mechanism. This seamless process ensures your clients always have the latest version without any manual intervention, giving you back hours of valuable time each week. It's the definitive solution for anyone who builds, manages, or distributes WordPress software, turning a tedious chore into a fully automated, reliable pipeline.

One-Click Release Distribution

Upload a single plugin or theme ZIP file to AutomagicWP, and it handles the rest. The platform parses the file, creates a structured release with version details, and makes it instantly available to all connected WordPress sites. This feature completely replaces the manual "ZIP loop" of downloading, logging in, and uploading files across multiple client dashboards, ensuring consistent and error-free deployment.

Native WordPress Auto-Updates

AutomagicWP integrates directly with the standard WordPress update system. Once a site is connected with a unique API key, it will automatically check for and pull new releases from your AutomagicWP repository on its normal schedule. This means updates happen seamlessly and securely in the background, just like updates from the official WordPress.org repository, providing a familiar and trusted experience for end-clients.

Professional Plugin Repository

Give your plugins a professional presence with a dedicated, private repository. AutomagicWP supports all the elements of a polished plugin listing, including icons, banners, screenshots, detailed descriptions, changelogs, and FAQs. This transforms your internal tools or premium products into professionally managed software with a clear version history and documentation accessible right from the WordPress admin.

CI/CD & GitHub Integration

Automate your entire deployment workflow by connecting your GitHub repository. With the included GitHub Action, you can set it up so that pushing a new tag automatically triggers the creation of a release on AutomagicWP. This enables a modern, continuous integration and delivery (CI/CD) pipeline where code merges can directly result in updates being shipped to all live sites without any manual steps.

WordPress Development Agencies

Agencies managing portfolios of 10, 50, or 100+ client sites can standardize their update process. Instead of developers spending hours on manual updates, they deploy once from AutomagicWP. This ensures every client site is on the correct, latest version of agency-built plugins, drastically reducing support tickets about version mismatches and freeing up time for more valuable development work.

Independent Plugin & Theme Developers

Solo creators selling premium WordPress products can use AutomagicWP as a lightweight, professional distribution channel. It handles secure update delivery, version management, and changelog presentation without the complexity and overhead of building a custom solution or using a full e-commerce platform, allowing developers to focus on building their product.

Freelancers Managing Client Sites

Freelancers who maintain multiple client websites often use a set of custom or commonly-used plugins. AutomagicWP allows them to manage updates for these tools from a single dashboard. When a security patch or new feature is ready, the freelancer updates it once, and all their clients' sites receive it automatically, ensuring consistency and enhancing security posture.

Modern Development Teams

Teams using GitHub and modern development practices can integrate AutomagicWP directly into their CI/CD pipeline. The automated release process triggered by git tags ensures that tested code is deployed reliably and instantly. This reduces manual deployment errors, accelerates time-to-market for new features, and provides a clear audit trail of what was released and when.

What is AutomagicWP?

AutomagicWP is a private distribution platform for WordPress plugins and themes. It allows developers to upload a release once and have it automatically update on every connected WordPress site. It eliminates the need for manually logging into client wp-admin areas to upload ZIP files, providing a centralized hub for version management and deployment.

How does automatic plugin updating work?

You connect each WordPress site to your AutomagicWP repository using a unique API key. When you publish a new release, AutomagicWP serves it as an update source. WordPress's built-in update checker, which runs periodically, detects the new version and initiates the update process seamlessly through its standard interface, just like updating any other plugin.

Is AutomagicWP free to start?

Yes, AutomagicWP offers a free Starter tier with no credit card required to begin. This plan includes support for 1 plugin, 500 MB of storage, 20 releases, and all core features like automatic site updates and API access, allowing you to fully test the workflow with your first plugin and sites.

Does AutomagicWP support theme updates?

Absolutely. AutomagicWP is built for both plugins and themes. You can upload and manage theme ZIP files in the same way as plugins. Connected sites will automatically receive updates for themes distributed through your private AutomagicWP repository, providing a complete solution for all your custom WordPress code.

AutomagicWP offers simple, transparent pricing with three main plans. The Starter plan is free forever, perfect for indie developers, and includes 1 plugin, 500 MB storage, and 20 releases. The Pro plan, priced at €9/month (billed annually as €96), supports up to 10 plugins and 10 GB storage for developers managing multiple products. The Agency plan, at €29/month (billed annually as €348), offers unlimited plugins and 100 GB storage for large portfolios. All paid plans include unlimited releases, automatic site updates, CI/CD, full REST API access, and priority support.