Avina

About Avina

Avina is an innovative, AI-powered buying signals and account prioritization engine specifically designed for modern revenue teams. Its primary aim is to unify various data sources, including web intent, CRM activity, email and call interactions, ad engagement, job changes, and company news, to accurately identify accounts that are genuinely in-market. By employing advanced large language models (LLMs), Avina interprets the full context of every interaction, discerning what a prospect did and its implications, thereby scoring and prioritizing accounts in a manner akin to human judgment. This results in a dynamic, ranked list of warm opportunities that your sales team can act on promptly. Avina seamlessly integrates with popular tools like Salesforce, HubSpot, LinkedIn, Salesloft, Apollo, Instantly, and Outreach, transforming intent into actionable insights. By enabling teams to reach in-market buyers before competitors do, Avina empowers businesses to identify opportunities early, act swiftly, and ultimately close more deals.

Features of Avina

Signals Inbox

Avina's Signals Inbox aggregates real-time buying signals from various sources, allowing teams to stay updated on key accounts. This feature ensures that your sales reps have access to the most relevant and timely information to make informed decisions and engage prospects effectively.

AI Scoring

With its AI scoring mechanism, Avina analyzes and ranks accounts based on their engagement and intent signals. This feature helps sales teams prioritize their outreach, focusing on the accounts that are most likely to convert, thereby optimizing their efforts and resources.

Automation

Avina automates the outreach process by triggering actions based on defined signals. Whether it is adding prospects to sales sequences, lists, or ad audiences, this feature allows sales teams to maintain momentum without manual intervention, ensuring that no opportunity is missed.

Research and Drafting

Avina enhances the research phase by providing insights into the prospects' interests and behaviors. Coupled with its drafting capabilities, sales reps can create personalized messages that resonate with potential clients, increasing the likelihood of engagement and positive responses.

Use Cases of Avina

Identifying In-Market Prospects

With Avina, companies can easily identify in-market prospects who are displaying buying signals. This capability allows sales teams to focus their efforts on leads that are actively considering a purchase, increasing conversion rates and driving revenue growth.

Streamlining Sales Outreach

By automating the outreach process, Avina helps sales teams streamline their efforts. Reps can spend less time on administrative tasks and more time engaging with high-potential leads, thereby enhancing productivity and effectiveness in sales activities.

Enhancing Account Prioritization

Avina's AI scoring feature enables sales teams to prioritize accounts based on real-time signals. This ensures that resources are allocated efficiently, allowing teams to concentrate on the accounts that are most likely to yield positive results.

Improving Marketing Campaigns

By integrating with advertising platforms, Avina allows marketing teams to build lookalike audiences based on high-intent accounts. This targeted approach enhances the effectiveness of marketing campaigns, ensuring that the right message reaches the right audience at the right time.

Frequently Asked Questions

What types of data does Avina unify?

Avina unifies data from various sources, including web intent, CRM activity, email and call interactions, job changes, ad engagement, and company news to provide a comprehensive view of account intent.

How does Avina prioritize accounts?

Avina utilizes advanced AI scoring based on the context of interactions and engagement signals, allowing it to prioritize accounts in a way that mimics human judgment, ensuring sales teams focus on the most promising leads.

Can Avina integrate with my existing sales tools?

Yes, Avina seamlessly integrates with a variety of popular sales tools such as Salesforce, HubSpot, LinkedIn, Salesloft, and more, making it easy to incorporate into your existing workflow.

How can I get started with Avina?

Getting started with Avina is simple. You can book a demo or try it for free to see how it can optimize your sales process and help you identify high-intent prospects efficiently.