Launch

About Launch

Launch is the definitive platform for launching and discovering new AI products. It solves a critical problem in the fast-moving AI landscape: the disconnect between innovative makers and their target audience. For AI founders, developers, and indie hackers, getting initial traction and meaningful feedback is a major hurdle. Launch provides a structured, community-driven environment to overcome this. Makers can submit their products to be featured, gather valuable user feedback, and gain visibility through competitive daily, weekly, monthly, and yearly rankings. For users, professionals, and early adopters, it serves as a curated discovery hub to find the most promising and useful AI tools before they become mainstream, categorized across areas like Productivity, Marketing, AI Agents, and Design. The platform's core value proposition is accelerating AI product success by connecting creation with validation, all within a single, dynamic ecosystem that highlights what's new, popular, and highly rated.

Features of Launch

Structured Product Launches

Makers can formally submit their AI products for a featured launch on the platform. This process moves beyond a simple listing, providing a dedicated space to present the tool, its categories, and key details to a targeted community actively seeking new solutions. This structure ensures products are presented comprehensively, making it easier for the right audience to find and evaluate them based on their specific needs and interests.

Community Feedback & Forums

Every launch is an opportunity for direct engagement. The integrated community forums allow users to ask questions, provide constructive feedback, and discuss the product's potential. For makers, this is an invaluable source of real-world insights to guide iteration and improvement. It transforms a static launch announcement into a dynamic conversation, building a foundation of early adopters and advocates.

Competitive Ranking System

Launch employs a multi-tiered ranking system (Today, Week, Month, Year) that highlights top products based on community activity. This creates a healthy competitive environment and surfaces the best tools organically. Products like "AdGenerator" achieving the #1 spot demonstrate how popularity and utility are rewarded with sustained visibility, driving ongoing traffic and user acquisition for top performers.

Curated Discovery & Categorization

For explorers, the platform offers powerful filtering by time, popularity, and category. With dedicated sections for Productivity, Engineering, AI Agents, Ecommerce, and more, users can efficiently navigate the vast AI tool market. This curated discovery cuts through the noise, helping professionals, buyers, and enthusiasts find the exact type of tool they need without endless searching.

Use Cases of Launch

Validating a New AI Product MVP

An indie developer has built a beta version of an AI resume scanner. By launching it on the platform, they can gauge genuine interest, collect specific feedback on features and usability from a relevant audience, and measure initial engagement through upvotes and comments. This real-world validation is crucial for deciding whether to pivot or proceed with further development.

Sourcing Early Adopters and Beta Testers

A startup preparing for a wider public release needs a cohort of engaged early users. Launching on this platform puts their product in front of thousands of tech-savvy individuals actively looking to try new tools. These early adopters provide critical bug reports, use-case ideas, and can become the first loyal customers and vocal supporters.

Discovering Niche AI Solutions for Business

A marketing agency needs a hyper-specific tool for local media activation. Instead of sifting through generic search results, a marketing professional can browse the "Marketing & Sales" or "Platforms" categories on Launch to find specialized, emerging tools like "Qommerce" that may not yet appear on traditional review sites, giving them a competitive edge.

Staying Ahead of Industry Trends

Product managers, investors, and innovators use Launch as a radar for the AI ecosystem. By reviewing the weekly and monthly rankings, they can identify rising trends (like the prevalence of AI Agents), spot emerging leaders in new categories, and understand what features or solutions are currently resonating with the market.

Frequently Asked Questions

How do I submit my AI product for a launch?

To submit your product, navigate to the platform and click the "Submit" button typically found in the main navigation. You will be guided through a process to provide your product's name, description, relevant categories, and a link. Ensure your submission clearly explains the problem it solves and its key features to attract the right audience from the community.

What is the Launch Pass and what does it include?

The Launch Pass is a subscription that provides makers with "unlimited launches." While the standard launch process may have limitations, the Pass allows for submitting multiple products or re-launching significantly updated versions without restriction. It's designed for prolific creators or agencies managing several AI tools who require consistent platform access.

How are the product rankings determined?

Rankings on the Today, Week, Month, and Year leaderboards are dynamic and based on a combination of community engagement metrics. This includes factors like the number of upvotes, the volume and sentiment of comments, and overall page views. This system ensures that products actively generating interest and positive feedback rise to the top.

Can I advertise my product on the platform?

Yes, Launch offers advertising opportunities, as indicated by the "Advertise" link in the navigation and the presence of "Sponsored" listings within the product feed (e.g., Write, Bio). This provides a way for companies to gain guaranteed, prominent visibility alongside the organically ranked launches, ideal for promoting specific campaigns or products.