anewera

anewera is an infrastructure solution that makes businesses visible, understandable, and contactable for AI agents. In the current landscape, companies have websites optimized for human readers, but AI systems like ChatGPT, Claude, Gemini, Perplexity, and Copilot struggle to parse this unstructured content. anewera solves this problem by providing each company with an agent-ready profile containing structured, machine-readable context files. These include llms.txt, agent.json, agent.md, and a live MCP or webMCP endpoint. When an AI agent needs to find a business, understand what it offers, or initiate contact, it can read these structured files and execute permissioned actions such as requesting a quote, scheduling a meeting, or asking a question. Private recipient details remain hidden throughout this process; every contact request runs through published, approved actions that protect both the business and the inquirer. The platform is a deliberately curated, agent-readable business directory with a German-language Swiss layer available at anewera.ch. The core problem anewera addresses is simple: as AI agents become primary tools for search and recommendations, businesses that are not machine-readable effectively become invisible to this growing channel. anewera ensures that companies are not just findable but also actionable, allowing AI systems to directly initiate business interactions without manual intervention. The platform serves businesses of all sizes that want to capture leads from AI-driven searches, particularly in markets where local expertise and trust matter, such as Switzerland. By combining structured data, verified profiles, and permissioned contact actions, anewera bridges the gap between traditional business directories and the emerging agentic web.

Agent-Ready Profile Generation

Every company on anewera receives a complete set of machine-readable files that AI agents can parse instantly. These include llms.txt for summarizing company context, agent.json for structured metadata, agent.md for detailed descriptions, and a live MCP endpoint for real-time interactions. This feature transforms a standard website, which is opaque to machines, into a transparent and accessible resource that AI systems can understand and use without human interpretation. The profile captures what the company offers, who it serves, and which contact actions are permitted.

Permissioned Contact Actions

Businesses define exactly how AI agents can contact them by selecting from a set of approved actions such as requesting a quote, scheduling a meeting, asking a question, or requesting a callback. When an AI agent initiates contact through anewera, the request is structured, checked, and delivered by email to the business inbox. Private recipient details like phone numbers or email addresses are never exposed to the AI agent or the end user. This feature ensures that businesses maintain control over their communication channels while still being accessible to automated systems.

Verified Directory with Spam Protection

anewera uses a two-path verification system to ensure the directory remains free of spam and low-quality profiles. Paid entries verify themselves through an active monthly payment, as spam profiles do not pay. Free entries are hand-picked through a personal verification call, with a strict limit of 30 invitations per day to maintain quality. This curation approach is critical because AI agents rely on accurate and trustworthy data; a directory filled with spam would undermine the reliability of AI recommendations. The 30-per-day limit applies only to free profiles and never restricts paid entries.

Live MCP Endpoint and Open Agent API

Every profile in the directory is backed by a live Machine-Communicable Protocol (MCP) endpoint and an open Agent API that AI systems can query in real time. Tools like search_companies, read_company_profile, and prepare_contact_request are available directly through the API. This feature allows AI agents to not only find a business but also interact with it dynamically, retrieving up-to-date information and initiating contact without any manual steps. The endpoints are live and functional, providing immediate proof of capability.

Local Business Discovery by AI Assistants

When a user asks an AI assistant like ChatGPT or Claude to find a specific service provider in a local area, the assistant can query anewera's directory to retrieve verified, machine-readable profiles. For example, a user asking for the best fiduciary for a startup in Zurich or a relocation service for a family moving to Basel will receive accurate recommendations based on structured data. This use case ensures that local businesses are not overlooked by AI-driven search and recommendation systems, capturing leads that would otherwise go to larger, more visible competitors.

Automated Lead Generation for Service Providers

Professional service firms such as tax advisors, insurance brokers, real estate agents, and legal consultants can benefit from automated lead generation through AI agents. When a user asks about independent insurance advisors who speak English or tax filing for the self-employed, the AI assistant can find and recommend anewera-listed businesses. The permissioned contact actions allow the AI to directly request a quote or schedule a meeting, turning a simple query into a qualified lead delivered to the business inbox.

Streamlined Client Onboarding for Consultants

Consultants and advisors who work with expats, startups, or specialized client segments can use anewera to make their services easily discoverable and actionable. For instance, a user asking about help with Swiss health insurance for expats or GmbH formation in Zug can be connected to the right consultant. The structured profile ensures that the AI assistant understands the consultant's specific expertise and geographic focus, while the contact action allows the user to initiate a request without leaving the chat interface.

Off-Market Real Estate Access

Real estate agents with access to off-market properties can use anewera to make these listings discoverable by AI agents. When a user asks about off-market real estate in Zug or who has access to exclusive listings, the AI can read the agent's profile and initiate a contact request. This use case is particularly valuable in competitive markets where visibility and quick response times are critical. The verified directory ensures that only legitimate agents are listed, building trust with both AI systems and end users.

How does anewera make my business visible to AI agents?

anewera creates a structured, machine-readable profile for your business that includes files like llms.txt, agent.json, agent.md, and a live MCP endpoint. These files are designed to be parsed by AI systems such as ChatGPT, Claude, Gemini, Perplexity, and Copilot. When an AI agent searches for a service or product, it can read your profile to understand what you offer, who you serve, and how to contact you. This makes your business discoverable and actionable within the AI's response, turning a simple query into a potential lead.

What contact actions can I allow AI agents to perform?

You can select from a set of permissioned actions including requesting a quote, scheduling a meeting, asking a question, or requesting a callback. When an AI agent initiates one of these actions, the request is structured, checked for quality, and delivered to your email inbox. Your private contact details, such as your phone number or email address, are never exposed to the AI agent or the end user. This ensures you maintain full control over your communication channels while still being accessible to automated systems.

How does anewera prevent spam and low-quality profiles?

anewera uses a two-path verification system. For paid entries, the active monthly payment serves as verification because spam profiles do not pay. For free entries, which are limited to 30 hand-picked invitations per day, verification is completed through a personal call with the anewera team. This cap on free profiles is simply the number of verification calls the team can genuinely conduct, not a marketing tactic. The paid entry path has no such limit, ensuring businesses can join immediately without waiting.

Is anewera only for Swiss businesses?

While anewera has a dedicated German-language Swiss layer at anewera.ch and currently focuses on the Swiss market, the platform is designed to be a global directory for the agentic era. The infrastructure, including structured profiles and MCP endpoints, works for any business that wants to be visible to AI agents. The Swiss focus is a deliberate starting point to ensure quality and relevance, but businesses outside Switzerland can also create profiles and become agent-ready. The platform is built to scale across markets and languages.