SponsorRadar

About SponsorRadar

SponsorRadar is the definitive sponsorship intelligence platform designed to eliminate the guesswork for YouTube creators seeking brand deals. It solves the core problem of not knowing which brands are actively investing in creator partnerships by providing direct, data-driven insights. The platform functions as a massive, searchable database that tracks over 543,000 sponsorships across 39,000+ brands and 25,000+ channels, with all data verified and updated daily. Its primary value proposition is enabling creators to see exactly which brands are sponsoring channels similar to theirs in niche, size, and audience, transforming cold outreach into warm, informed pitches. Beyond creators, SponsorRadar is also built for brands, agencies, and talent managers who need to research the competitive landscape, identify trends, and discover new partnership opportunities. By offering tools for channel research, brand discovery, media kit generation, and outreach management, SponsorRadar provides a complete ecosystem to navigate the booming creator economy efficiently and effectively.

Features of SponsorRadar

Comprehensive Brand Directory

The Brand Directory provides detailed profiles on thousands of companies actively sponsoring YouTube content. Each profile shows a brand's sponsorship history, including which specific channels they've worked with, how many deals they've done, and their typical deal patterns. This allows you to understand a brand's sponsorship strategy at a glance, identifying if they frequently work with creators in your niche and subscriber range, making your outreach far more targeted and relevant.

In-Depth Channel Research

This feature allows you to research any YouTube channel's complete sponsorship portfolio. Simply enter a channel's name to see a historical list of every brand that has sponsored them, which specific videos featured sponsorships, and how often they partner with brands. This is invaluable for analyzing competitors, understanding market rates in your niche, and identifying brands that have a proven interest in content similar to yours, providing concrete examples to reference in your pitch.

AI-Powered Sponsor Matching

After connecting your YouTube channel, SponsorRadar's system analyzes your content, audience demographics, and niche to automatically surface the most relevant brand opportunities. It identifies brands that are already sponsoring channels with similar attributes to yours, effectively doing the matchmaking for you. This data-driven approach ensures you spend your time pursuing leads with the highest likelihood of conversion.

Professional Media Kit Generator

With one click, you can generate a polished, professional media kit directly within SponsorRadar. This kit automatically populates with your real channel analytics, audience demographics, engagement rates, and a suggested rate card based on your channel's performance and comparable deals in the database. This eliminates hours of manual work and presents you as a serious, prepared professional to potential brand partners.

Use Cases of SponsorRadar

For Emerging Creators Seeking First Deals

Creators with 10K to 100K subscribers often struggle to attract brand attention. SponsorRadar helps them identify brands that are already sponsoring channels at a similar growth stage and within their specific niche (e.g., gaming, personal finance, travel). They can use the channel research tool to study slightly larger peers, craft data-backed pitches citing those examples, and use the auto-generated media kit to present professionally, dramatically increasing their chances of landing a first sponsorship.

For Established Creators Scaling Partnerships

Successful creators with larger audiences need to efficiently manage and grow their sponsorship pipeline. They use SponsorRadar to discover new brands entering the YouTube space, research competitor deals to benchmark their own rates, and diversify their brand portfolio. The outreach tools help them track conversations and manage relationships, turning sporadic deals into a streamlined, scalable business operation.

For Brands and Marketing Agencies

Brands and their agencies use SponsorRadar to conduct competitive intelligence and creator discovery. They can research which creators their direct competitors are sponsoring, analyze sponsorship trends within their target demographic, and identify high-potential, emerging creators before they become mainstream. This data ensures their marketing budgets are invested strategically and effectively.

For Talent Managers and MCNs

Managers representing multiple creators use SponsorRadar as a central intelligence hub to discover new opportunities for their entire roster. They can track the broader sponsorship landscape, identify brands that are increasing their YouTube investments, and quickly match those opportunities with the most suitable creators in their stable, streamlining outreach and maximizing revenue for their clients.

Frequently Asked Questions

How does SponsorRadar get its sponsorship data?

Our data is collected and verified through a combination of automated scanning and human review. We systematically analyze YouTube videos, descriptions, and disclosures to identify sponsored content. This data is then validated to ensure accuracy and is updated daily, providing a real-time view of the sponsorship landscape across over 25,000 channels.

Is SponsorRadar only for large YouTube channels?

No, SponsorRadar is built for creators at every stage. Our database includes sponsorship data for channels of all sizes, from micro-influencers to the largest stars. The matching tools are specifically designed to help smaller creators find brands that are already working with channels similar in size and niche, making it a powerful tool for growth.

What is included in the generated Media Kit?

The one-click Media Kit includes your channel's key analytics (subscribers, view counts, engagement rate), detailed audience demographics (age, gender, location), your content niche, and a professionally formatted rate card with suggested pricing for various integration types. It compiles this data into a sleek, downloadable PDF ready to send to brands.

Can I contact brands directly through the platform?

While SponsorRadar provides the contact information and tools to manage your outreach pipeline, the actual email sending is done through your connected email client (like Gmail). The platform helps you craft personalized pitch templates using the data you've discovered, but the communication itself is direct between you and the brand, keeping you in full control of the relationship.